Friday, January 23, 2015

The food calls out to you, not the packaging

Watching a travel show on PBS a few years ago, the host was touring a central market I think in Spain.

As they were walking among the stalls, the local guide pointed out the variety of colors and textures from all  of the bright fruits, vegetables and other produce piled and hanging all around the mercado. She noted that in a supermarket the bright colors of packaging call out to you: the bright orange Wheaties box, the red and white stripe of Coca-Cola, etc. But in the market, it is the natural colors of real food that call out to you, the bright red skin of the apples, the yellow bananas dangling, green stacks of avocados and limes.

Mercado Central, Valencia, Spain


 From https://isastudentblog.files.wordpress.com/2011/10/mercado-central.jpg
From https://isastudentblog.files.wordpress.com/2011/10/mercado-central.jpg

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